A Hip Car, the Ford Mustang

Photo courtesy of YouTube

With spring almost here, what do you remember about 1968 cars? Here is one commercial that that brings back the Ford Mustang.

Mustang broke all of the rules about how to advertise a car. The Mustang was first introduced on April 17, 1964, at the New York World’s Fair. This allowed Ford to own the news cycle at a time when new cars were almost always introduced in the fall.

The World’s Fair introduction was widely covered by the press. Lee Iacocca and the Mustang appeared on the covers of the Time and Newsweek that hit newsstands the week of the Mustang’s introduction, something only President Kennedy had done before that.

The theme of all advertising was, if you drove a Mustang, you were hip and cool. It was designed with bucket seats, and a floor mounted shifter, and it sold for less than $2,500.The designers wanted to appeal to women and men.

Lots of features have changed in cars. Keyless entry, keyless start, and coming soon are driverless cars! Ford still makes a Mustang model. But, except for the horse logo on the front, you may not recognize it. And the price now ranges from $29,000 to more than $47,000.

So here is a current video about the 2018 Ford Mustang. The talk is all “auto geek.” That is what passes for hip and cool today.

Best wishes,