Groundbreaking Report on Smoking

Photo courtesy of Marlboro

A recent study from the Center for Tobacco Control Research and Education at the University of California, San Francisco, found that as the number of smokers in the United States dwindles, those who still light up are becoming less attached to the habit and more likely to try quitting.

In 1960, an animated sitcom called “The Flintstones” was about a working-class family from the Stone Age. The characters doubled as advertisers for their sponsor, Winston cigarettes. Here is the commercial:

In 1964, the United States Surgeon General, Dr. Luther Terry, released a report that for the first time linked smoking with lung cancer and heart disease. By July 27, 1965, President Lyndon Johnson was signing the Cigarette Labeling and Advertising Act of 1965, mandating the health warning label on all cigarette packages.

Congress passed the Public Health Cigarette Smoking Act, banning the advertising of cigarettes on television and radio, starting on January 2, 1971.

Here is an overview of our relationship with cigarettes, including a clip of Dr. Terry delivering that groundbreaking report:

Dr. Luther Terry died in 1985. Here is his son, my friend Michael Terry, discussing his father’s legacy:

Best wishes,